![]() The sparkling hard tea comes from Summer House’s Kyle Cooke, Amanda Batula, and Carl Radke, who have been putting their drunken weekend antics in the Hamptons on display for five seasons now. Launching a brand has become such a common trope that the network has taken note and, after Frankel sold her company for a reported $100 million, now includes a “Bethenny clause” in contracts that cuts Bravo in on a brand’s success.Īlthough few of these products break through the Bravo bubble and into the mainstream the way Frankel’s Skinnygirl has, Loverboy is joining those exclusive ranks. Or, famously, SHE by Shereé, which viewers saw go from a “fashion show with no fashions” in season one of The Real Housewives of Atlanta to phantom “joggers” set to be released in “September, spring, summer” in season ten.Įven so, Bravo fans will flock to get their hands on the novelty of Karen Huger’s La’Dame perfume or a Brooks Marks tracksuit - wearing them the way an NFL fan wears a jersey. Not to mention the flops, like Teresa Giudice’s short-lived peach sparkling wine, Fabellini, cases of which are surely somewhere in a Paterson, New Jersey, warehouse, seeping into our water supply. Viewers have seen (and bought) it all, from Craig Conover’s pillows ( Southern Charm) to Hannah Ferrier’s insect-repellent fans ( Below Deck Mediterranean). Launched in April 2020 with one SKU, Loverboy now offers 3 Spritz flavors sold separately or in a variety pack (Passion Fruit Guava, Mango Peach & Blueberry Lemon Basil).īoth product lines focus on delivering a great tasting guilt-free sipping experience while eliminating the dreaded sugar hangover.Photo-Illustration: The Cut Photos: Getty Images Loverboyįrom Sonja Morgan’s toaster oven to Bethenny Frankel’s Skinnygirl, launching a brand has become a rite of passage for Bravolebrities. The Loverboy Spritz is crafted to resemble a freshly-shaken cocktail with only 100 calories and zero added sugar, delivered to your doorstep in 44 states. Since expansion via the beer wholesaler channel takes time, and because consumers seeking RTD cocktails also need premium alternatives, Loverboy launched a line of bubbly canned cocktails to be sold online. Their goal was to create an authentic brand and put a new twist on ready-to-drink, thirst quenching alcoholic beverages by designing premium products for the health-conscious consumer. ![]() He and his fiancé Amanda Batula (also on the reality show) are building the company from scratch for all to see on TV (Season 5 will air in Q1 '21). Loverboy was founded by Kyle Cooke, best known for starring in Bravo TV's Summer House as the resident entrepreneur. Now that its supply chain and co-packer relationships have been bolstered, Loverboy will be rapidly expanding in 2021. no sales or marketing budget), Loverboy has been operating on a zero inventory basis since April 2020, experiencing prolonged out-of-stocks each month. They're also sold in NH & WI by A-B distributors, and will be relaunched in NY this January by Manhattan Beer Co.ĭue to unprecedented 100% organic pull (i.e. Loverboy experienced exponential growth upon its formal launch in 2020, becoming the #4 hard seltzer & #2 hard tea in Massachusetts. Flavors include White Teach Peach, Hibiscus Pom, & Lemon Iced Tea. ![]() ![]() It's Sparkling Hard Tea is a premium alternative to hard seltzers at just 90 calories and 0g sugar. Loverboy is a better-for you adult beverage & lifestyle brand launched on national television in 2019.
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